

Introduction
The PwC report, Agentic AI: The New Frontier in Generative AI, explores the transformative role of agentic AI—autonomous AI systems that can operate with minimal human intervention. These intelligent systems enhance decision-making, streamline workflows, and optimise processes across various sectors.
For social housing leaders, this presents a significant opportunity to improve tenant engagement, operational efficiency, and service delivery. By leveraging AI-driven automation, housing associations can free up resources, enhance tenant interactions, and future-proof their digital transformation strategies.
Key Findings and Applications
The report outlines how agentic AI is reshaping industries by:
Automating administrative tasks – Reducing manual workloads in areas like rent processing, maintenance requests, and compliance reporting.
Enhancing tenant int...